Tuesday, April 22, 2008

The Other side of the consumer

You walk into a shop, look at few items and pick up one and walk towards the counter. Freeze!!!

This is the moment, the moment that huge corporates work day and night for, the moment for which all research agencies drill your mind with hundreds of questionnaires, the moment for which sales man drag their feet to every shop in every nook and corner of the city, the moment for which merchandisers fight for display space in the shop.

My first glimpses into the other side of consumer. Will try to write more later.

No comments: